Sports Mom Life Blog

The Rise of the Team Mom - and the Brands Finally Designing for Her

Sports has always known who it was designing for: the athlete. Then came the fan. But somewhere in between is the woman driving the miles, checking the weather, carrying the gear and spending countless weekends on the sidelines. The team mom isn’t just watching sports she’s living it. And after years of being told to layer up, grab a raincoat and hope for the best we think it’s time someone started designing for her.

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Behind the Sports Mom with Zoya Lehrer
Zoya Lehrer is a sports mom of three and founder of Orgo, the app she created to help families stay sane through the chaos of youth sports. With three daughters - ages 14, 10, and 7- who play year-round on travel...
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